Long-term appeal: Marketing a series
Thursday, 7 November 2019 Books+Publishing @booksandpublishing
How—and to whom—do publishers market books as part of series? Bec Kavanagh spoke to Hardie Grant Egmont and Scholastic about their approaches to creating buzz that transforms into longevity. In two recent surveys*, both adults and teens identified word of mouth as their primary source of book recommendations. We are far...
