Inside the Australian and New Zealand book industry

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Nielsen reports consistent Black Friday sales boost

Monday, 13 November 2023    Books+Publishing
@booksandpublishing

Nielsen BookData has reported a five-year trend of increasing print book sales during the annual Black Friday retail promotion in Australia. Since 2017, volume sales in the Australian book market have been 32% higher (on average) in the week of Black Friday, compared to the four weeks prior, according to...

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Category: Local news