Inside the Australian and New Zealand book industry

Image. Advertisement:

Book publicity in the TikTok age: What moves the needle now?

Wednesday, 6 March 2024    Books+Publishing
@booksandpublishing

With the consolidation of print reviews that appear in some of Australia’s key newspapers and a reduction in the number that appear in others, how much effort should publishers expend on chasing shrinking opportunities? And is spending time on TikTok instead really the answer? Books+Publishing asks what moves the needle...

Please log in or subscribe to access all of Books+Publishing's premium content.

 

Subscribe

Purchase a subscription to access Books+Publishing‘s premium content.

We now offer a pay-by-the-month subscription.

Click here to see our range of subscription options.

Subscribe

 

Login

Forgot my password

By clicking LOGIN, you are accepting terms and conditions and allowing cookies to identify your browser and keep you logged in. (See the privacy policy.)

IP access

If you have purchased IP access, please click the button below to activate your service.

Check IP access

 

Category: Features