Momentum launches romance imprint Moonlight
Pan Macmillan’s digital imprint Momentum has launched a new romance imprint and online community called Momentum Moonlight.
Momentum Moonlight, which has a dedicated website, will include all of Momentum’s current romance titles, as well as new romance, erotica and new-adult titles. The first new title to be published under the Moonlight imprint will be Holding Out for a Hero by Amy Andrews in October, with two new Moonlight titles to be published each month in 2014.
Momentum is also accepting unsolicited submissions for the Moonlight list via its existing ‘Momentum Monday’ submissions process.
Momentum publisher Joel Naoum told Books+Publishing that Momentum’s existing romance titles will be featured on both the Momentum and Momentum Moonlight websites, with the Moonlight website designed for ‘readers who only want to read romance and would like to be involved in the romance reading and writing community’. ‘The Moonlight portal gives them a curated way into our growing romance list and a chance for us to help build a genre-focused community,’ said Naoum.
Naoum said the Moonlight website will also feature ‘non-book romance content’ as a way of building this community. ‘We have a couple of experienced, paid bloggers on staff to contribute to the Moonlight website and we will be reaching out to similar communities around the web to help our readers and writers find other readers and writers like them,’ said Naoum.
Naoum said the Momentum team decided to launch a romance imprint as they ‘feel the romance community is quite different and distinct from other parts of the reading and writing community’. ‘Many readers—when they’re looking for romance to read—want to know for certain that the titles they’re perusing are “proper” romance,’ said Naoum. ‘The Momentum list is quite general and we didn’t feel it was delivering that for our romance readers.’
Naoum said that his recent experience ‘getting to know [the members of] the Australian romance writing and reading community’ through the Australian Romance Readers Association and the Romance Writers of Australia has also had an influence. ‘They’re been enormously welcoming and I’ve been seriously impressed at the level of organisation, dedication and passion they bring to their favourite genre,’ said Naoum. ‘It’s something a lot of other reading and writing communities could learn from.’
For more information about Momentum Moonlight, visit the website here.
Tags: momentummoonlightromance
Category: Local news
