Your store: Sticky situation

Monday, 7 October 2013 Books+Publishing

‘Great Book Great Price’, ‘Read It, Love It or Your Money Back!’, ‘The Australian Women’s Weekly Great Read’. Publishers’ promotional stickers can provide a catchy sales pitch, promote an unknown author—or unintentionally discourage readers from purchasing a particular title. Pages & Pages general manager Jon Page ‘absolutely loathes’ publishers’ stickers,...