Back to backlist: extending the sales period beyond new release
Tuesday, 9 May 2017 Books+Publishing @booksandpublishing
How do you extend the sales period of a book past its new-release window? Brad Jefferies spoke to two local publishers and online bookseller Booktopia, which claims to sell a quarter of all backlist titles in Australia. Affirm Press sales and marketing manager Keiran Rogers says being involved in the...
