Pre-Christmas survey 2011: A mixed bag

Sunday, 18 December 2011 Books+Publishing

The attitude of booksellers going into Christmas 2011 could best be described as cautiously optimistic. After last year's dismal Christmas, it's perhaps not surprising that many booksellers have been hesitant to expect wonderful things this year, however many have been pleasantly surprised--53% report that sales so far have been ‘better...