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‘A backwater sales channel’: PwC on the impact of social media on online retailing

Wednesday, 30 January 2013    Books+Publishing
@booksandpublishing

In January 2013, PwC published a report called ‘Demystifying the online shopper: 10 myths of multichannel retailing’, based on its annual global survey of online shoppers. In 2012 this survey included the US, UK, China, Switzerland, Germany, France, the Netherlands, Brazil, Canada, Russia and Turkey (but not Australia). Based on...

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Category: Features