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Key findings from Kelly Fagan’s Unwin Trust Fellowship report

Tuesday, 14 January 2014    Books+Publishing
@booksandpublishing

‘I went to the UK expecting to find examples of highly experimental or revolutionary marketing campaigns, and was surprised to find that most campaigns were very much centred around what we would call “traditional activities”,’ writes HarperCollins publicity manager Kelly Fagan in her Unwin Trust Fellowship report. Fagan travelled to...

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