Wrights Bookshop reopens as Paper Plus franchise

Wednesday, 2 July 2014 Books+Publishing

Wrights Bookshop in Cambridge, New Zealand, has rebranded as a Paper Plus franchise. Owner Hamish Wright told Books+Publishing that there were a number of reasons for joining the Paper Plus group, including gaining ‘territorial rights over Cambridge’; better access to marketing programs such as Flybuys, TV ads and social media;...