Consumer conflict: Publishers’ direct-to-consumer sales
Tuesday, 14 April 2015 Books+Publishing @booksandpublishing
While a growing number of Australian publishers are experimenting with direct-to-consumer sales, they remain wary of stepping on booksellers’ toes. Brad Jefferies spoke to both sides to see what programs publishers are offering and how booksellers are responding.Publishers have been selling direct to consumers (DTC) for many years. Pages &...
Category: Features