Kinokuniya’s Hiroshi Sogo on creating a ‘global niche’
Wednesday, 6 May 2015 Books+Publishing @booksandpublishing
‘A marketing buzzword in Japan at the moment is “consumption of experience” as opposed to products. We’ve noticed the growing importance in providing consumers with inspiring experience.’ Hiroshi Sogo, director of international business development for Japanese chain Books Kinokuniya, speaks to Books+Publishing ahead of his keynote address at the Australian...
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