UK creative industries launch campaign to tackle copyright infringement

In the UK, content creators from books, film, TV, music and games have launched a ‘government-backed, multi-million pound education and TV advertising campaign’ to tackle copyright infringement, reports the Bookseller. The campaign, called ‘Get it Right from a Genuine Site’, will feature TV advertisements encouraging consumers to see themselves as ‘investors’ in the creative industries, while a new alerts program, established in partnership with the UK’s four main internet suppliers, will notify bill-payers if illegal content is being shared through their internet connection. UK secretary of state for culture, media and sport Jon Whittingdale said he was ‘delighted that rights holders and internet companies have come together … to educate consumers about both the need to properly reward creativity and the threat that online piracy poses’. Chief executive of the Publishers Association Richard Mollet said ‘all the market research that has been done in tackling copyright infringement tells us that it’s this positive approach that works the best’.

Tags: copyright

Category: International news