Inside the Australian and New Zealand book industry

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Working the crowd: The ins and outs of crowdfunding campaigns

Crowdfunding can be a smart way for small and self-publishers to raise cash and kickstart their marketing campaign, but the odds of success are slim, writes Brad Jefferies. Looking at data from crowdfunding sites Pozible and Kickstarter, it’s clear that the success of a project depends much more on the...

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Category: Features Magazine feature story