Macmillan acquires self-publishing platform Pronoun

Macmillan has acquired NYC-based self-publishing platform Pronoun, which provides digital books publishing tools and facilitates distribution through Amazon, Apple and other ebook retailers, reports the Bookseller. Pronoun, which launched in 2009 and was known as Vook until May 2015, also operates publishing imprints such as Byliner which publishes literary fiction, nonfiction and in-depth journalism. Byliner has published books in partnership with the New York Times, Fast Company and Forbes. In a blog post Pronoun CEO Josh Brody said as a division of Macmillan it would be ‘doubling down on Pronoun’s free core platform, while also investing in additional levels of service and support’. ‘As our authors become more successful, they’ll need more resources and expertise—from print distribution to editorial to touring and promotion,’ said Brody. ‘At the same time, we’ve been coming to realize the full potential of technology and data to transform publishing. Looking forward, we know we can’t do all of this alone’.

Category: International news