The millennial market: Publishing for a new generation
Monday, 23 October 2017 Books+Publishing @booksandpublishing
They’re a generation more talked about than listened to, but the collective spending power of millennials is set to grow. Sarah Farquharson investigates how publishers are tapping into the millennial market. Depending on who you ask, millennials might be characterised as a selfish and lazy generation, or as a group...
Category: Features Magazine feature story
