Egmont rebrands as Farshore

HarperCollins standalone children’s division Egmont Books has rebranded as Farshore.

The publisher said the rebrand ‘reflects the company’s mission to make every child a proud reader through a broad and diverse portfolio of child-friendly books for all ages, and to reach all markets around the world’.

HarperCollins acquired Egmont Books in March last year.

HarperCollins UK CEO Charlie Redmayne said: ‘Egmont Books’ wonderful portfolio perfectly complements and enhances our existing Children’s publishing, and since their acquisition Cally Poplak and her team have been quick to grasp the opportunities that being part of HarperCollins brings. Now as Farshore the journey continues, and I am looking forward to seeing the division grow and deliver even great success for it authors, illustrators and publishing partners.’

The first title to appear under the Farshore rebrand in Australia will be Minecraft: Crack in the Code, released 21 June.

Category: International news