Chinese book market up 11%

Books sales in the Chinese retail book market in the first half of 2021 are up 11.45% compared to the same time last year, according to Open Book Data.

Sales for the period are estimated to be valued at 36.14 billion yuan (A$7.5b). Children’s books, which are heavily promoted through short videos on ecommerce platforms, are the largest sales channel, accounting for 58.5% of total sales.

There are 1.77 million titles for sales in China. Recent international titles to feature in Chinese bestseller charts include the late Scottish historian Norman Stone’s A Short History of WWI and WWII (Penguin); UK fantasy author Neil Gaiman’s Smoke and Mirrors (William Morrow); and the DK Encyclopedia.

Category: International news