Inside the Australian and New Zealand book industry

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Six key ingredients for BookTok success

Wednesday, 13 July 2022    Books+Publishing
@booksandpublishing

With growth of #BookTok-recommended titles phenomenally outstripping the wider adult fiction market, publishers are keen to harness the platform and booksellers must keep an eye on what's trending. Jo Case spoke to local publishers and booksellers to put together these recommendations on how best to use the platform.  What are...

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Category: Features