TikTok to launch new book awards

Social media platform TikTok is launching its own book awards for the UK and Ireland, aiming to celebrate ‘titles, authors, content and creators of BookTok’, reports the Bookseller.

The awards will comprise nine categories, including best book of the year, BookTok author of the year, BookTok creator of the year, best indie bookshop and best book cover.

The awards will be voted on by users through an in-app vote, from longlists based on BookTok data and publisher contributions.

James Stafford, TikTok UK and Nordics general manager of operations and marketing, said: ‘The TikTok Book Awards is not just about the “best new books”, but also celebrating the unapologetic love of reading that we see shared on TikTok; from the content makers to the rediscovered classics.’

The awards open in July and the winners will be announced in August.

Category: International news