Harlequin to introduce TikTok-inspired imprint

In the US, Harlequin will launch a new imprint, Afterglow Books, reports Publishers Weekly.

Harlequin said the imprint will ‘build upon the popularity of TikTok’s #spicytok content’, and target contemporary romance readers. The imprint, which will launch in January next year, will publish two titles per month, prioritising diversity, ‘complex’ characters, and ‘fresh takes’ on romance themes and tropes.

‘These stories have a realism and relatability that let readers see themselves in our characters, that make the characters feel like people you could know,’ said Afterglow Books senior editor Stacy Boyd. ‘Their trials and challenges are obstacles you might encounter in your own life. That journey—of showing up for the good and hard parts in life—makes getting to the “afterglow” all the more rewarding for the reader.’

Category: International news