Inside the Australian and New Zealand book industry

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BookPeople sees ‘notable uptick’, higher average value with new gift cards

Wednesday, 8 November 2023    Books+Publishing
@booksandpublishing

Earlier this year, BookPeople launched its new gift cards program, selling digital and physical cards that can be redeemed at member bookshops and Collins and Dymocks shops across Australia. The BookPeople gift cards supersede the previous Australian Book Vouchers program. BookPeople marketing and product manager David Parritt told Books+Publishing their...

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Category: Features