Spotify reports 25% of Premium users ‘engaging’ with audiobooks

Data released by Spotify shows that 25% of the platform’s Premium users are ‘engaging’ with its audiobooks offering, reports the Bookseller.

Spotify said users aged 18 to 34 make up 57% of its audiobook listeners and that, in the US, ‘new audiobook listeners have contributed +2.6 hours (+8.15%) overall consumption per user in the first 14 days of starting a book’. Spotify also said it has more than doubled the volume of top-up purchases of audiobook hours quarter-by-quarter since launch.

It said it was ‘doubling down on cross-promotion across content verticals, by amplifying authors’ appearances on podcasts to promote the launch of new books’.

As previously reported by Books+Publishing, Spotify said it has paid audiobook publishers ‘tens of millions’ since launching its limited-streaming audiobook offer to the US, UK and Australia last year. The offer was expanded to include Aotearoa New Zealand this year.

Category: International news