Six Figures While You Sleep (Kate Toon, Major Street)

Following the success of her first book, Six Figures in School Hours, copywriter, podcaster and self-made millionaire Kate Toon returns with Six Figures While You Sleep, a practical, no-nonsense guide to creating a passive income online by creating and selling high-profit, low-effort digital products. Pairing her trademark funny and approachable style with step-by-step instructions and personal experience, Toon shows professionals of any industry and skill-set how to transform their services into digital downloads, online courses, memberships and masterminds (a private group or training program), and products that can be sold online at any time. The goal? To supplement their regular income, scale their business and gain more time and freedom. Despite what the title may suggest, Toon’s model is anything but a get-rich-quick scheme. Her own success story, as well as examples from her online membership community, prove it to be a ‘slow, steady and low-risk’ model grounded in self-belief and a lot of preliminary hard work. Toon walks readers through each step, from customer profiling and idea generation, to product creation and marketing, business development and customer retention. A strength of the book is that she explains the ‘techy stuff’ in detail, allowing readers to create and implement the model themselves. Six Figures While You Sleep is comprehensive yet refreshingly light in tone and easy to follow, perfect for fans of Tim Ferriss’s 4-Hour Workweek.

Books+Publishing reviewer: Jacqui Davies is a writer, reviewer and library officer living on the Limestone Coast in South Australia. Books+Publishing is Australia’s number-one source of pre-publication book reviews.

Category: Friday Unlocked reviews Reviews