Authors often struggle with book marketing or get frustrated with poor returns despite spending more time marketing than writing. Of all the lousy advice a budding author can find online, marketing advice is by far the worst. In one 10-minute search, it’s possible to find several examples of so-called ‘marketing secrets’ regurgitated ad nauseam, many of which flat out contradict each other.

I am not saying all marketing advice is terrible, but a sensible business person always questions the source. Always remember that most online marketing gurus make their money selling you their ‘secret formula’, not from using the formula.

My approach to book marketing is simple and straightforward to implement. With my approach to book marketing, less is definitely more.